• The Merrimack Valley Venture Forum supports the 2009 Massachusetts Family Business Awards

    • The Merrimack Valley Venture Forum is pleased to announce our support of the 2009 Massachusetts Family Business Awards. For more information please visit the Family Business Association, Inc., website at massfamilybusiness.com .
    Family Business Awards
  • Good Leads Webinar: The Value of a Compelling Value Proposition

    • Why It Matters to the Bottom Line and the Seven Keys to Make Yours Work

    A strong value proposition is essential for competitive differentiation and winning new business. Attend this webinar to learn the seven keys to making your value proposition compelling–and how these simple steps can dramatically boost your bottom line. This free webinar is designed for busy marketing and sales executives looking for an edge.

    Date: Wednesday, March 10, 2010
    Time: 11:30am to 12:30pm ET
    Location: Your desktop
    Cost: Free

    What You Will Learn:

    During the webinar, our presenters will discuss how to define the competitive landscape and keep messages brief, simple and powerful, so they address the bottom line and reinforce the value proposition. Through examples and hands-on experience working with numerous companies, you will learn from our presenters:

    • How critical a value proposition is to the bottom line
    • Why multiple value propositions are often necessary
    • Practical tuning tips for strategic planning
    • The brand impact and relationship of a value proposition
    • How to evaluate your own value proposition
    • How entire organizations drive and sustain strong value propositions

    The Presenters:
    • Toral Cowieson, Good Leads Consultant and Founder of Sisutek
    • Bob Good, Founder and CEO of Good Leads

    For more information about the presenters and the program, visit www.goodleads.com/ValueProp


Past events:

Click HERE for a slide show of the MVVF 2009 Golf Tournament held June 29, 2009 at the Andover Country Club.

Photos courtesy of Maura McDonough.